The rise of the Internet completely changed the way the modern world does business. In fact, online marketing and effective website development can either make or break your company. When people look for someone to do business with, they usually turn to Google for help.
So how do you get your company to pop up first in their browser? This is the question that has plagued business owners, and one that necessitates any company to pursue knowledge about SEO.
SEO stands for Search Engine Optimization, which utilizes keywords and effective content to push your website up in the search engines. The best way to improve your SEO rankings is by relying on a trusted expert. Results Marketing specializes in Bountiful, Utah SEO and understands how hard it can be for local companies to keep up online. They’ve offered a few tips for business owners to keep in mind while doing their website that can help them organically in search engines.
Focus on Local Optimization
For most small companies, their main customers all reside within one central location. It’s important to optimize locally so that you’re targeting the right demographic. Rather than trying to rank number one for “best restaurant”, it’s much easier to come up first for “best restaurant Bountiful”. It narrows down the competition for ranking high between you and local companies, rather than you and every company like yours.
Understand the Importance of Mobile Search
Did you know that mobile searches now outnumber searches done on desktops and laptops? It’s crucial that your company creates an effective mobile website that is optimized and formatted accordingly. Customers should be able to access your site from any device and navigate easily.
The bread and butter of effective SEO is doing keyword research and finding the keywords that are going to send the most customers your way. Sometimes, it pays off to think outside the box. If you’re that restaurant in Layton, research how some of your best dishes do in a search engine ranking. Perhaps optimizing for “Spaghetti in Bountiful” could send some more customers your way.
Utilize Rich Answers
Have you ever gone to Google and typed in a question, hoping that the answer would be right there in your results? It turns out, optimizing your pages with rich answers is a surefire way to move you up in the rankings. Directly state a question about your industry, followed by a detailed answer.